A DMC takedown request for ‘webspam’ links? What next?
With the recent Penguin update dropping a lot of sites from the SERPs (apparently whether of questionable quality or not) webmasters have been rushing to fix their sites.
What’s your timing strategy for your blog posts?
Content is King right? We hear that enough times. I agree. I certainly would not argue against that. However, there is another factor (that applies to almost all forms of blogging: Wordpress, Twitter, Facebook page and so on) that is often overlooked…
Ask yourself when your post is likely to gain maximum exposure? Now? Later today? Tomorrow? For example, I’m writing this post at midnight on a Friday night (I have no life this weekend) but if I post it now it’ll just get lost in all the “digital noise”. However, I know that a lot of my followers are in the UK so if I schedule this post to go live late Monday morning (and Tweeted out at the same time) then it’ll gain far more exposure than it would do had I sent it out now.
What importance do you put on your publish timing?
Who are you really blogging for?
The other day I was thinking about blogging (not posting photos and infographics as I’d normally do here but ‘real’ blogging) and I was using Social Media Today as a starting point. “I should really start to write ‘stuff’ for this place” were my thoughts, pretty much word for word. However…
It then struck me “Who really frequents this place?” and the answer was: My peers. OK, so it may not be a bad thing to interact (read: blow one’s trumpet) to one’s peers now and again but, if blogging is part of my business strategy then, shouldn’t I really be focussing on my clients (and, by clients, I mean anyone in my target, existing / potential, market even if they’re not going to be a client - because that, too, is OK).
So, next time you go to write a blog article, ask yourself who you’re writing it for, “customers” or “peers”, and adjust the content accordingly. Because, whilst you may get brownie points from your peers for penning a revolutionary article, if it’s not something your customers can understand or benefit from then, ultimately, you’re not going to benefit from it.